I’ve created a lot of logos over the years. For me logos often cross over into custom lettering even when the lettering is very “normal” or traditional such as you might find in existing fonts.

Part of the logo array created for a clients new business.

Maximo logo array in mid-development. I had about a dozen designs and a set of 6 color treatments that I provided across the array. This was in the last stage before choosing final artwork to refine & use.

A selection from the array of options being created during the design process for Magnus Los Angeles.

The Magnus branding included icon/text logos as well as versions of the icon on it’s own.